1. Who We Are
HeroHtx.com is an independent two-wheeler marketplace operated by HeroHtx India (referred to in this policy as "HeroHtx", "we", "us" or "our"), with its registered office at India, India.
We operate the website https://herohtx.com and any associated pages or subdomains (collectively, the "Platform"). This Privacy Policy applies to all visitors, users and enquirers who interact with the Platform, whether on desktop, mobile browser or any other device.
We are not affiliated with Hero MotoCorp Ltd. We list Hero motorcycles and scooters as an independent information and lead-generation marketplace. Hero MotoCorp Ltd. has its own privacy policy, separate from this one.
2. What We Collect
2.1 Information You Give Us
When you fill in an enquiry form, book a test ride, or contact us by phone or email, we may collect:
- Full name
- Mobile number (10-digit Indian mobile)
- Email address
- City / pincode
- The Hero model you are enquiring about
- The purpose of your enquiry (test ride, service, exchange, dealership)
- Any additional information you voluntarily include in the message field
2.2 Showroom Visit & Test-Ride Data
If you visit one of the showrooms listed on our Platform or book a test ride through us, the showroom partner may collect:
- Government-issued photo ID (Aadhaar, driving licence, PAN) — for test-ride sign-in purposes only
- Driving licence details — to verify eligibility to conduct a test ride
- Vehicle preference, trade-in information and financing interest
- Signature on a test-ride declaration form
This data is collected by the showroom partner under their own terms. We may receive a summary (name, model, date, outcome) for the purpose of following up on your enquiry.
2.3 Automatically Collected Data
When you browse the Platform, our web server and third-party analytics tools automatically log:
- IP address and approximate geographic location (city level)
- Browser type, version and language
- Operating system and device type
- Pages visited, time spent, links clicked
- Referring URL (the site you came from)
- Search queries entered in the model search box
This data is collected in aggregate and is not linked to a named individual unless you have also submitted an enquiry form.
2.4 Communications
If you contact us by phone, email, WhatsApp or SMS, we retain a record of that communication, including the content, date and the contact details you used.
3. How We Use Your Information
We use the personal information we collect for the following purposes:
- To process and respond to your enquiry — including connecting you with the nearest showroom or service centre.
- To arrange test rides — coordinating date, time, model and outlet on your behalf.
- To send service reminders — if you have opted in, reminders about scheduled service appointments at partner centres.
- To send promotional communications — information about new Hero models, offers and events, only if you have explicitly opted in. You can opt out at any time.
- To improve the Platform — analysing usage patterns to improve model listings, filter functionality and page speed.
- To comply with legal obligations — responding to lawful requests from courts, regulators or law enforcement agencies in India.
- To prevent fraud and misuse — detecting and investigating suspicious enquiries or bot activity.
We do not publish prices on this Platform. Accordingly, we do not collect or store payment card data. No financial transaction is processed on HeroHtx.com.
5. Cookies and Tracking
Cookies are small text files placed on your device when you visit a website. We use the following categories of cookies:
5.1 Strictly Necessary Cookies
These are required for the Platform to function (e.g., maintaining your filter selections on the model listing page). They do not require your consent and cannot be switched off.
5.2 Analytics Cookies
We use Google Analytics to understand how visitors use the Platform. These cookies collect anonymous, aggregated information and do not identify you personally. You can opt out by installing the Google Analytics opt-out browser add-on.
5.3 Managing Cookies
You can control cookies through your browser settings. Disabling cookies may affect some features of the Platform (such as the model search filter), but will not prevent you from browsing listings or reading specifications.
6. How Long We Keep Your Data
We retain personal data only for as long as is necessary for the purposes described in this policy:
- Enquiry and test-ride data — retained for 24 months from the date of submission, or until you request deletion.
- RCS / SMS / WhatsApp interaction logs — retained for 12 months from the last interaction, for opt-out compliance and dispute resolution.
- Showroom visit records (shared with us by partners) — retained for 6 months.
- Website analytics data — retained for 26 months (Google Analytics default), then automatically deleted.
- Legal obligation records — retained for 7 years where required by Indian law.
After the applicable retention period, data is securely deleted or anonymised.
7. Security Measures
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, alteration or disclosure:
- All data transmitted between your browser and our server is encrypted using TLS/SSL.
- Access to personal data is restricted to authorised personnel who need it to do their jobs.
- Enquiry records are stored in access-controlled systems with audit logs.
- We conduct periodic reviews of our data handling practices.
No method of internet transmission or electronic storage is 100% secure. While we take all reasonable steps to protect your information, we cannot guarantee absolute security. In the event of a data breach that poses a high risk to your rights, we will notify you and the relevant authorities as required under the DPDPA 2023.
8. Your Rights
Under the Digital Personal Data Protection Act 2023 (DPDPA) and other applicable Indian law, you have the following rights regarding your personal data:
- Right to access — You may request a copy of the personal data we hold about you.
- Right to correction — You may ask us to correct inaccurate or incomplete data.
- Right to erasure — You may request deletion of your data, subject to our legal retention obligations.
- Right to withdraw consent — Where processing is based on your consent (e.g., marketing communications), you may withdraw it at any time without affecting the lawfulness of prior processing.
- Right to grievance redressal — You have the right to raise a complaint with our Grievance Officer (see Section 14) or with the Data Protection Board of India once it is operational.
- Right to opt out of direct marketing — You may opt out of marketing SMS, WhatsApp or email messages at any time by replying STOP or by emailing saket@herohtx.com.
To exercise any of these rights, please contact us using the details in Section 14. We will respond within 30 days. We may ask you to verify your identity before we action the request.
9. RCS Messaging & WhatsApp
HeroHtx.com operates an RCS (Rich Communication Services) business messaging bot and a WhatsApp Business account to send you model information, test-ride confirmations and service reminders.
9.1 Consent
We send RCS / WhatsApp messages only to users who have explicitly opted in — either through our web enquiry form by ticking the consent checkbox, by texting START to our business number, or by providing their number during a showroom visit and signing a consent form.
9.2 Opt-Out
You can stop all RCS or WhatsApp messages at any time by replying STOP to any message we send. Opt-outs are processed within 24 hours. Replying STOP does not cancel your enquiry or any agreed test-ride booking. To opt out of promotional messages only, reply STOP PROMO.
9.3 Message Frequency
We send no more than 4 promotional messages per calendar month. Transactional messages (test-ride confirmations, service reminders, booking updates) are sent only when directly triggered by an action you have taken.
9.4 Data From RCS Interactions
We log the timestamp, delivery status and content of messages sent by our bot, and any reply you send. These logs are retained for 12 months from the last interaction for opt-out compliance and dispute resolution. Interaction logs are not shared with any third party, including aggregators, except where required to deliver the messaging service itself.
9.5 Prohibited Uses
Our RCS bot will never ask you for payment card details, OTPs, Aadhaar numbers or passwords via any messaging channel. If you receive a message purporting to be from HeroHtx that requests such information, do not respond and report it immediately to saket@herohtx.com.
9.6 Message and Data Rates
Standard message and data rates charged by your mobile operator may apply to messages you receive or send. HeroHtx India does not charge for messages sent through our programme.
9.7 Telecom Compliance
All RCS and SMS communications comply with TRAI's regulations on Unsolicited Commercial Communications, the DLT (Distributed Ledger Technology) registration requirements and applicable TRAI directives in force from time to time.
10. Bike Showroom & Test-Ride Data
As a two-wheeler marketplace that connects you with Hero showrooms and service centres, we have specific practices for the data generated during and after a physical showroom visit or test ride:
10.1 Test-Ride Declaration
Before conducting a test ride at a partner showroom, you will be required to sign a test-ride declaration form. This form captures your name, driving licence number, licence validity and acknowledgement of risk. This form is held by the showroom partner. We receive only a confirmation that the ride took place and the model tested.
10.2 Driving Licence Verification
Showroom partners are required by Indian motor vehicle regulations to verify that you hold a valid driving licence before allowing a test ride. The licence details are collected by the showroom and are not transmitted to or stored by HeroHtx.com.
10.3 Vehicle Trade-In & Exchange
If you request an exchange evaluation, the showroom partner may record details of your existing vehicle (registration number, make, model, year, odometer reading). This data is used only for the valuation and is not shared beyond the showroom and its financing partners.
10.4 Finance & Insurance Referrals
HeroHtx.com does not itself offer finance or insurance products. If a showroom partner refers you to a finance or insurance provider, that provider will collect and process your data under their own privacy policy. We recommend reading their policy before sharing any financial information.
10.5 CCTV at Showrooms
Showroom premises may have CCTV systems operated by the showroom partner, not by HeroHtx.com. We have no access to CCTV footage. Queries about CCTV data should be directed to the individual showroom.
11. Children's Privacy
Our Platform is not directed at persons under the age of 18. We do not knowingly collect personal data from anyone under 18. If you believe a minor has submitted personal data to us, please contact us at saket@herohtx.com and we will delete it promptly.
Test rides can only be arranged for persons who hold a valid Indian driving licence. Driving licences are not issued to persons under 18 for the vehicle classes listed on this Platform.
12. Third-Party Links
The Platform contains links to third-party websites including Google Maps (for directions to showrooms) and Hero MotoCorp's official website. These sites have their own privacy policies, which we do not control and are not responsible for. We encourage you to read the privacy policy of any third-party site you visit from a link on our Platform.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, the law, or the services we provide. When we make material changes, we will:
- Update the "Last updated" date at the top of this page.
- Post a notice on the homepage for 30 days after the change.
- Notify you by email or SMS if you are a registered enquirer and the change materially affects how we use your data.
Continued use of the Platform after the effective date of a revised policy constitutes your acceptance of the updated terms.
14. Contact the Privacy Team
For any questions, requests or complaints about this Privacy Policy or the way we handle your personal data, please contact our Grievance Officer:
Grievance Officer — HeroHtx India
- Name
- [Grievance Officer Name]
- saket@herohtx.com
- Phone
- +91 95222 32232
- Address
- India, India
- Response time
- Within 30 days of receipt
If you are not satisfied with our response, you may escalate your complaint to the Data Protection Board of India once it is constituted under the Digital Personal Data Protection Act 2023.
By using HeroHtx.com you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, please do not use the Platform.